Part 1 Back 2 Basics Improving Your Business

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It's the bride's day - It's the day of bride and you should never upstage the bride by wearing white, off white or ivory. Stay away from these colours as it's a serious no-no.




If you don't like the impersonal nature of address labels, address the envelopes by hand. You can get info about calligraphy online or just use your best handwriting!

My experience with the "Help Me Howard" segment was wonderful. Mr. Thompson and Caroline both followed up to confirm the postcards were correct and that I didn't receive a hard time. A news crew did come to the event and filmed my husband speaking about the injury he received while serving in Iraq. And though he has not yet received the level of disability funds he is entitled to nor the Purple Heart the exposure was wonderful for soldiers everywhere.

A gift certificate is inexpensive to Print and low cost to mail. The nice direct response letter you send with it? Same. The goodwill it generates, invaluable. It's a double function direct marketing piece. Good for the customer and great for you, too. To make sure people open it, print the teaser copy of "Gift Certificate Enclosed!" on the envelope.

If you need to have RSVP's, consider putting it on a small postal size card. That way you eliminate an envelope and it adds to the convenience for your guests. All they have to do is fill it out and drop it in the mailbox. Definitely, you'll need to provide the stamp for this card.

Enhanced 911 (e911): This great feature of SOME broadband phones work just like your regular 911 with an added safety feature. It automatically sends vital information such as your name, address and the geographical location even if you are unable to speak. This feature is a must have. In some situations it can mean the difference between life and death.

Then, adjust the darks and lights. Even if you think your image is already so great and you wouldn't want to mess it up try this - select IMAGE-ADJUST-LEVELS. Three sliders will appear - the first will make your image lighter, another will make it darker, and the last one adjusts the midtones. Adjust on these sliders depending on the image you use. Once you're done, hit CONTROL-Z or EDIT-UNDO MOVE to see your image before the adjustments. click here will switch back to the original image. If you hit CTRL-Z or EDIT-UNDO MOVE again, it will toggle back to the image with the level adjustment you just applied. If you like to have fun, go over it again and again! Just don't blame us if you get bored!

Keep a card by the cash register, or by the front door, or both to sign people up for your "FREE Preferred Customer Mailing List!". Don't be afraid to recommend they fill out the card so you can place them on your direct mail list - so they can receive special offers and awesome preferred customer pricing during private sales. just for your special preferred mailing list customers.