Difference between revisions of "The Importance Of Outdoor Advertising"
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Revision as of 14:30, 19 June 2019
Several outdoor billboards are in formats that are staggering dimensions of 14' High X 48' Wide. Know how big that is? That's the size of a tractor-trailer (a semi for some readers). If you want a scale about how big your ad size could be, take a look at those heavy-duty rigs that crisscross the country. Each one of those is your ad on wheels.
Even the other foreign tourists I ran into on my trip, only one of which was American, spoke Russian, German or Spanish only. Add that to the intimidating nature of being surrounded by Japanese lettering everywhere (even on menus) and you begin to understand why the film L.I.T. had such an alienating effect.
No one can ignore advertising panel. Let's face it. You cannot ignore outdoor advertisements. People can't simply ignore billboards, because it's big enough to be seen from far away and arouse a motorist's or pedestrian's curiosities. People can't resist but look up at these billboards to see what they are about. The same goes for building wraps and fencing wraps as well; they are so obvious that people can't help but look at them each time they pass them by.
Check the ad design. You could be right in everything, but still wrong with your ad. How is it possible? It could be that the background and the color of your texts are completely the same. It's also possible that you've used darker background for your ad, which means it becomes more difficult for your target audience to read what you've just put there. The image may not be placed in a more conspicuous area, or you have a lot of texts out there that the ad itself suddenly loses its effectiveness.
Give your customers many options to choose from. Service should be of the highest standards. Flat Rate Shipping or Free Shipping is the best option as the customer would know before-hand the cost of delivering the products at their doorstep. As the online store does not have the much needed touch and feel feature, we should add other values like displaying the proper images, give them as much information as possible about the product in the product page.
A standard direct mail piece should yield a 1% response rate. So if you send out 500 mailers, you should get about 5 calls in. Of course, of these, some are just getting more information. But if everything is working according to plan, you should be able to close on at least one of these five clients - and one sale is absolutely all you are trying to accomplish. With most billboard leases being one year in length, you won't have to do another mailer for a year on that same sign.
Wraps on vehicles are easier to place and replace compared to traditional methods. All that a user needs to do is peel off one wrap and paste another. click here is not only easier than paint but more efficient.