Wedding Planning Info

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Referral Marketing: Use the Jeff Dobkin "Gift Certificate Referral Method." Clone your best customers with the most on-target direct mail campaign you can send.

The water savings from a home equipped with a hot water demand system ranges from about 10,000 gallons per year to as much as 16,000 gallons per year for a family of four. Last time I checked there were about 55 million single family homes in the US. So if we just look at single family homes and not at things like condos and apartments, and we assume a savings of 10,000 gallons per year, it would total a staggering Five hundred and fifty billion (550,000,000,000) gallons of water per year.

I used a local Print ing company, "PawPrint Productions" to print 5000 postcards. I had seen their flyers/postcards around my area for a number of years, and their price was good. After Terry gave me the completed design, I provided one of the staffers, Robert, with the image on CD to be Print, with specific written and verbal instructions on the layout.

First, your copywriter must be a good listener. If the prospective writer is doing more yakking than listening, politely end the call and move on. The last thing your business needs is another chef in the kitchen.

Practice, Practice, Practice: Many decisions-makers frequent business networking events, so have your elevator pitch perfected. Most business networking events allow for a short introduction to the group. Start off with your name, the company you work for, and your role within the company. Keep this first sentence short. Next, plan to tell the group why people do business with you or your company and why you're there. Write out exactly what you're going to say and read it out loud until you've memorized it.

Coffee mugs with the company name or logo are another promotional item. Everyone drinks tea or coffee in the office or at home, then why not remind them of you during their break. Today mugs can even be printed with pictures and sayings so now your promotional item does not have to be boring and non-creative.

Learn what's working in your direct mail program, and just as important, what isn't. Leave a memo pad by each phone and when you receive a call - in the very beginning of the conversation - say, "And how did you hear of our us?" Write down the response on the memo pad, and throw that slip of paper in a drawer and forget about it for now. At the end of the month tally slips up and you'll have a pretty darn good idea which direct mail campaign brought in the most customers.